Here is an interesting fact: There are a total of 572 million blogs around the world.
Every brand tries multiple ways to enhance its presence and benefit from the internet. So, it’s not surprising that digital marketing has become one of the fastest-growing industries. Since countless brands compete online, why will people connect with your brand?
A significant way to connect with the audiences is by providing them with something useful. For this reason, blogging for marketing has become an essential tool for businesses in digital marketing.
Blogs drive organic traffic and help build valuable customer relationships and many other benefits.
This post will tell you more about what makes an excellent blog, the elements and benefits of blogging for marketing, and tips to improve your brand’s blog.
What Makes A Good B2B Marketing Blog?
A B2B blog is a collection of articles that informs the reader about your brand, what it stands for, and its objectives and ambitions. It creates the expertise for a brand in its industry to attract leads.
These are a few essential elements that make an excellent B2B blog:
1. Fresh Content
According to Orbit Media, bloggers who publish more frequently have more chances to get “strong results.” A B2B Blog needs up-to-date content that gets more preference among search engines.
Your blog should offer trending content about your industry that is informative for the target audience. For instance, financial blogs give updates about recent stock market news.
2. Exhibits The Capabilities Of A Brand
Your brand’s blog should exhibit what you can offer them and how. It will help clients and customers contact you when they need a product or service you offer. For instance, a packaging company blog explains how they understand and execute client orders.
3. Not Compelling For A Purchase
Blogs provide valuable content to readers that help to connect with them. So, directly compelling them to purchase ‘buy now or becoming preachy won’t be appropriate. Present your brand to establish a more helpful trust.
After understanding the essential elements of a B2B blog, let’s know what benefits it can bring to your brand.
Top 6 Benefits of Blogging for Business
Most brands on the internet create their blogs for sales and marketing purposes. So, let’s discuss in detail the benefits of blogging for marketing:
1. To Engage With Potential Customers
There are infinite brands in every industry. So, why will brands remember you and not the others? For this, it is important to inform customers about the products and services of your brand and remind them frequently.
The best way to do this is through blogs. Blogs represent your brand online to your customers. Time and again, it offers exciting and valuable information to audiences, informing them and reminding them about your brand.
For instance, a skincare brand’s beauty blog keeps its customers reminding about it by offering tips to get healthy skin. So, whenever they go shopping next time, they will choose that brand rather than other companies’ products.
2. Advertise Through Useful Content
As per an interesting fact, 77% of internet users read blogs, and many of them later turn into customers. Multiple brand advertisements around them surround these customers.
So, they need to be more easily impressed by traditional advertising. They will likely engage with a creative ad that makes them think about a brand.
For instance, food delivery brand Swiggy sometime back launched a unique poster in a space set up and asked people to give a creative analysis of ‘Why it is a Swiggy ad?’ on the internet.
Also, they announced prize money for the best answers, eventually making people think about the brand and engage with its hashtag. Such creative ads are more effective than standard print or radio ads.
3. Helps To Establish Trust With Your Audience
An important fact says that 81% of consumers trust blog content.
There is no doubt that people tend to purchase with a brand they trust more rather than trying a new brand frequently. Consequently, the written words and perfectly framed blogs give a brand a sense of trust and reliability.
However, you must provide valid, accurate, and unique content. The content should inform, educate or solve some problems of the readers that are your target audiences.
For example, people have a common habit of searching for a product that is new for them. So, if they see a proper and exciting blog online, they get a sense of reliability.
4. Drive Sales
Who doesn’t want more visitors and sales for their website? But why will people search for your brand online?
For this, an audience that knows about you might search for your brand with its name or other references. You can get paid traffic by spending money on it. However, you can use blogs to increase your website rankings and get new organic traffic.
Consequently, whenever people search for something related to your industry, your SEO-optimized blogs will help them and drive them to your website. This audience eventually turns into leads and drives sales.
For instance, if you have a blog offering travel tips for your travel agency, then whenever people interested in traveling search for tips, your blog will help them. It will make them reach your website.
5. Increase Conversion Rates
After getting good traffic from your target audience to your website, the next step is to gain sales from them. A blog brings traffic and allows engagement. Similarly, you can also use it to get leads.
For this, a good way is to add a CTA with your blog to make them reach your website home page.
Next, it can offer them a chance to get free ebooks, fact sheets, or the opportunity to take part in an exciting webinar by experts. Even free trials and newsletters will be an excellent way to get information about your traffic.
As per an exciting fact, nearly 99% of blog posts have a CTA button. That’s how they turn their web traffic into sales, so you must leave this chance too.
6. Share Company Updates
The next common benefit of blogging in marketing is offering your company updates to customers. You can create a good identity for your company by telling your audiences what you are up to, what new you are working on, and some exciting experiences of your brand.
All these updates often interest customers and become a good source of engagement. However, it’s the best way to announce your new product range. For instance, brands often share updates about their target shows, new activities for social good, etc.
These are some of the primary benefits of blogging for marketing. Apart from that, there are several secondary benefits of blogs too.
6 Useful Blogging For Marketing Tips For Brands
Along with using regular blogging for marketing tips, there are a few helpful blogging tips for brands:
- Post consistently
- Start with a deep research
- Use keywords
- Engage with the audiences
- Invite bloggers and get guest posts
- Promote your blog posts
Blogging for marketing has become essential to digital marketing and brand promotion. Blogs help engage with a potential audience, advertise helpful content, and establish trust with audiences.
However, it enables brands to drive sales, increase conversions and offer company updates that eventually benefit brands. Consequently, brands must invest in establishing, maintaining, and growing their blogs for better results.
Frequently Asked Questions
How Do Blogs Help Brands?
Blogging for marketing help brands by driving traffic and increasing conversions and sales. Eventually, they help to build a long-term relationship with potential customers that contributes to their growth. Alongside this, even search engines prefer fresh content for better rankings.
How Can Blogs Increase Brand Awareness?
Blogs give instant exposure to brands. They become an excellent way to have a presence and growth on search engines and social media sites. Gradually, the potential gets information about a brand, its work, objectives, mission, and activities, increasing brand awareness.
Why Are Blogs Useful In Marketing?
Blogs are popular shareable content online. It’s an excellent way for brands to increase their online and social media reach. They address the problems of target audiences by giving tips and how-to solutions that help to achieve brand recognition and loyalty.
What Is The Main Use Of Blogs For Brands?
Blogs offer new and updated content to target audiences. Also, it allows brands to create content and articles around crucial terms used in searches of their industry. All these activities bring good results to a brand.
What Is The Purpose Of A Blog?
There are various purposes for a blog. But the most common ones include:
1. Blogs provide information and educate us.
2. Blogs help to create authority for individuals and brands.
3. Blogs bring sales for brands.