How To Get Backlinks For Your Website

Are you looking at how to get backlinks? You are at the right place.

Backlinks in digital marketing are one of the most important ranking factors for SEO. It is no wonder why the top results on Google SERPs have 3.8 times more backlinks than the second spot and beyond.

The more high-quality backlinks you have pointing to your website, the higher your chances of ranking in search engines like Google. 

But how do you get quality backlinks? The truth is: you can’t.

You attract quality backlinks. Period!

In this post, you’ll learn about 10 best methodologies to attract good quality backlinks for your site.

1. Create Content That People Would Want To Link To

The foundation of any good link-building strategy is creating content that people actually want to link to. And they’ll happily do so if they see value in your content.

If your content doesn’t provide any value to readers or doesn’t stand out, you’ll struggle to get backlinks.

So, what’s the solution? Aim to create content that is:

  • In-depth and comprehensive. For example, ultimate guides and long-form content usually attract more backlinks.
  • Visually engaging. Ensure your content has appealing images, graphics, and videos.
  • Useful and practical. Think how you can solve people’s burning problems or answer their questions.
  • Up-to-date. It’s evident that people (and Google) love fresh content.So, keep updating your posts according to the latest trends and stats.
  • Entertaining or emotional. When your content ignites an emotional response in people, your chance of getting shared increases.

Some proven link worthy content formats include:

How To Get Backlinks

2. Guest Post on Authority Websites

Guest posting is when you create content for another website. Most bloggers accept and even encourage guest post contributions.

It’s a win-win for both: bloggers and you.

You get a chance to put links in the posts you submit (as per the mutual agreement). And the blogger gets a piece of content to publish.

The power of guest posting multiplies when you get a backlink from high DA and authoritative websites.

You can use tools like Ahrefs and SEMrush to find such sites and contact them enquiring about the guest posting opportunities.

Here are some tips to win a free guest post:

  • Focus on sites relevant to your niche with decent domain authority. Irrelevant sites don’t add much value.
  • Focus on submitting high-quality content. Don’t just submit a generic guest post copied from elsewhere or generated with AI writing websites
  • Include links back to quality resources on your own site. Don’t overdo it with links, or the blog owner may reject your post.
  • Respond to any revisions or feedback promptly and professionally.

3. Publish Industry Studies and Statistics  

It is a fact that numbers affect consumer behavior

Probably that’s why data-driven content gets more clicks in the SERPs. 

So, publish industry studies with original data and insights that show your expertise. For instance, if you’re a company in the real-estate domain, you may publish survey results or property stats of your expertise.

When you do this, people naturally link to reference your findings just like they would an authoritative third-party resource.  

What’s the reason, you ask? It’s because you created something ORIGINALLY.

Here are some easy ways to put it into action:

  • Survey your email subscribers or social media followers around a topic to produce statistics on audience preferences, habits, and more.  
  • You can also analyze traffic, sales, or internal data of your clients and highlight key trends and takeaways.  
  • Aggregate statistics from reputable industry studies and produce your own derivative unique piece of research. 
  • Interview experts in your field and share quotes that provide valuable commentary on recent news and trends.

Bonus tip: promote your findings across social media to get more eyeballs.  

3. Get Featured on Roundup and List Posts 

Roundup posts feature commentary or tips from various bloggers and experts within a particular niche. List posts highlight the writer’s picks of the best or most popular businesses, products, or resources on a given topic.

These posts tend to get a lot of organic search traffic as readers find them helpful for discovering new blog tools or learning about a topic from multiple trustworthy sources.

There are two easy ways to land links on these posts:

1. Monitor for relevant roundups in your industry through Google Alerts and social media. Then, reach out to the writers with a pitch highlighting a relevant perspective, tips, or resources you can provide.

2. Proactively let niche bloggers and experts know you are willing to contribute. For example, “I noticed you publish roundups from time to time. I’d be happy to participate with a short guest post, or feel free to include my top X tips for your next one.” 

How To Get Backlinks

Getting featured on roundups from authority sites demonstrates social proof and third-party credibility, which is great for SEO. Plus, these posts often become evergreen resources driving ongoing traffic and links your way over time.

4. Resource Page Links  

Resource pages are essentially curated lists of links around a specific topic. You’ll often find them on educational sites, niche blogs, associations, and more. 

For example, a marketing blog may have a “Top Marketing Tools” resource page with links to popular tools and software. A university library could also have a “Research Resources” page linking out to external reference materials.

Resource links are as close to “free links” as you can get in SEO. 

All you need to do is find relevant pages and ask the site owners to add your link. Some easy ways to identify opportunities:

  • Search for keywords like “resources for [your topic]”
  • Review links/resources sections on competitors’ sites  
  • Check who links to competitors with Semrush or Ahrefs

Then simply reach out, briefly explain your product or resource, and ask if they’d consider adding you to their list. 

Better option: give them a solid reason why they should give a link to easily convince them.

6. Links from Local Directories and Maps 

Ranking higher locally on Google can be a boon for driving foot traffic and local conversions. One easy way to fast-track your local SEO is via directory listings and local citations. 

Directories like Yelp, TripAdvisor, YellowPages, and many more provide a link and help associate your business name, address, and details with your website across the web. This signals relevance and legitimacy to search engines for local ranking.

You’ve to ensure that your business is appropriately registered and claimed on core directories like GMB, Facebook, and Yelp. 

Then, use tools like Moz Local, BrightLocal, or Whitespark to discover additional directories and citation opportunities. 

Over time, build as many relevant local links and citations as possible.

7. Build Relationships with Local News and Media

If you’re a local business, you can take advantage of local news and media platforms. So, you get in the brains of the local audience.

But how to begin?

First, you’ve to ensure that you’re perceived as an authoritative source of information, you already have a brand image.

This way local journalists and bloggers can contact for commentary and quotes on trending topics and news related to your niche.

You can also proactively pitch unique data, story ideas, and industry scoops whenever you have something newsworthy to share. 

So go and find local publications covering news related to your niche. Also, don’t forget to get the competitive edge. Search for yourself, your company, and your competitors to discover who’s already covering your space.

8. Customer Testimonials and Reviews

Have you heard about Dr. Robert Cialdini’s book Influence? It has a quote that says:

The greater the number of people who find any idea correct, the more the idea will be correct.

It’s the principle of social proof.

Positive customer testimonials, reviews, and case studies makes your brand credible. It portrays your work ethics and culture. And when more and more of your clients feel that, people would likely want to work and associate with you.

And sometimes they do that by giving backlinks!

The easiest way to start is by proactively asking happy, recent customers to leave an online review. Sites like Google, Facebook, and Yelp make the process quick and convenient. Most customers are happy to help when you ask them.

For more formal testimonials, draft an example quoting the customer, highlighting their success from working with you. Then, ask if they’d be comfortable with you featuring their words and company logo on your website. 

In a nutshell: positive testimonials help reinforce your credibility, reflecting well for SEO and conversions. 

9. Suppliers to Link to You

This one’s specific. If you sell another company’s products or contribute value to their supply chain in some way, request backlinks. 

Many brands maintain “Partner” or “Trusted Retailer” type pages linking to third-party sites, driving exposure and sales of their offerings.

Review your current roster of suppliers, agencies, vendors, partners, and more. Then explore their websites or get in touch to ask:

  • Is there an existing page I should be listed on?
  • If not, could I submit my company info to be included?

By tapping into publishers, agencies, wholesalers, and manufacturers you already work with, you can secure credible “affiliate” style links quickly and easily in most cases. 

10. Participate in Industry Forums

Participate in your industry forums to get backlinks. The first step would be to find such communities. You can look on:

How To Get Backlinks

There are several other, not-so-popular forums that’d gladly welcome your contribution.

Monitor discussions to identify opportunities to provide helpful advice and link to useful resources on your site.  

For example, a post asking for tips on the best budget laptop for college would warrant a reply highlighting your guide to the “10 Best Affordable Laptops for Students” along with a link.

Ensure your link is relevant, adds value for readers, and aligns with the forum’s or community’s rules.

Many long-standing forums have high domain authority and strong community trust as well. So, links are quite valuable from an SEO perspective.

As you actively participate, other members and moderators will also gain familiarity and respect for your contributions. This will lead to more opportunities to get quality links moving forward.   

Conclusion: How To Get Backlinks

So, this was our article on how to get backlinks. See, getting backlink quality boils down to creating exceptional content and building strong relationships. Additionally, there are backlinks website checkers that allow backlink analytics to be added to your site. Some backlinks site are Ahrefs, Semrush, and Moz. 

Your primary focus should be on producing in-depth, useful resources that naturally attract links. Then, you can leverage guest posting, original research, local citations, reviews, and community participation to expand your portfolio of authoritative backlinks over time. 

Be patient consistent, and always prioritize quality over quantity for the best long-term SEO results.

FAQs: How To Get Backlinks

How do I know if my backlink quality is good?

Quality backlinks come from reputable, high-authority sites relevant to your niche. They use your keyword, have alt text with a link, and send referral traffic. Low-quality links come from spammy or irrelevant sites.

How can I improve my backlink SEO?

Improve backlink SEO by getting editorial links, resource page links, guest posts on authority sites in your field, sponsored posts if site metrics warrant it, and links from directories and niche communities. Focus on relevance over quantity.

What are bad backlinks?

Bad backlinks include artificial links, over-optimized anchor text, paid links without no-follow tags, and links from low-quality sites. They can get your site penalised by search engines.

Can you buy backlinks?

You can buy backlinks, but it’s risky without no-follow tags. Many backlinks site sell backlinks and promise rankings that never happen or lead to penalties. It’s safer to earn backlinks editorially.

How to get backlinks if I am a beginner?

Beginners should create killer content, do outreach for backlinks from niche sites, guest post on relevant blogs, build relationships with influencers in their space, and interact in communities to build quality links over time.

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Vipin
Vipin

Vipin is an entrepreneur, marketer, and learner for life. He writes, travels, and reads books in his free time. He's the founder of the DigitalAnyway marketing agency. You can connect with him on LinkedIn at https://www.linkedin.com/in/vivaciousvipin/.

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